Digital Product Designer

Digital Product Designer

Adelina Mokliak

Adelina Mokliak

Adelina Mokliak

About me

My first deep interaction with digital interfaces came through audio instruments in Reason software, which looked exactly like their physical counterparts - and if you only knew how beautiful they were. That’s when I understood something that has stayed with me throughout my entire design journey: we tend to find beautiful things easy to use - and things that are easy to use, beautiful.

In my free time, I’m either digging for rare records or chasing waves in places I’ve never been.

Skills

Product Design

Analytics

Prototyping

Marketing and Strategy

Website Design

Mobile App Design

User Research

Design Systems

UI Design

UX Design

Experience

2023 - 2025: Senior Product Designer @Iris, Sweden

2023 - 2025: Senior Product Designer @Iris, Sweden

2023 - 2025: Senior Product Designer @Iris, Sweden

  • Designed an AI-powered platform connecting creators with fans, featuring video player, smart camera, AI assistant, albums, and community tools.

  • Led the design of a next-gen video player that enhanced storytelling and education, driving a +40% higher completion rate compared to passive video platforms.

  • Designed an AI-powered platform connecting creators with fans, featuring video player, smart camera, AI assistant, albums, and community tools.

  • Designed innovative solutions for the AI assistant, including monetisation features that enabled creators to generate new revenue streams.

2021 - 2023: Product Designer @Web.com, US

2021 - 2023: Product Designer @Web.com, US

2021 - 2023: Product Designer @Web.com, US

  • Owned and controlled the whole design process starting from research through building clear scalable structure and creating a pixel-perfect attractive visual design to launch.

  • Transformed project requirements into actionable WBS structures, aligning 100% of stakeholders and cutting delivery time by 15%.

  • Designed and iterated on low- and high-fidelity prototypes, reducing approval cycles and accelerating go-to-market.

  • Designed an AI-powered platform connecting creators with fans, featuring video player, smart camera, AI assistant, albums, and community tools.

  • Led the design of a next-gen video player that enhanced storytelling and education, driving a +40% higher completion rate compared to passive video platforms.

  • Designed innovative solutions for the AI assistant, including monetisation features that enabled creators to generate new revenue streams.

2019 - 2021: UX Designer @Newfold Digital, US

2019 - 2021: UX Designer @Newfold Digital, US

2019 - 2021: UX Designer @Newfold Digital, US

  • Integrated new products & features into core platform, improving UX patterns and strengthening product-market fit.

  • Contributed to a unified design system with 30,000+ components, reducing dev time and boosting UI consistency.

  • Delivered SaaS solutions, contributing over $500k to annual profits.