Comission-free stock trading platform.

Client

Ledger

Year

2025

Services

Digital Product Design

Mobile App Design

Prototyping

Ledger aims to democratize access to digital asset trading by providing a modern, intuitive, and user-friendly stock trading platform. Our goal is to empower traders and investors of all experience levels with smart analytics, personalized portfolios, staking, and seamless exchange features - helping them make confident financial decisions.

The Problem

The world of cryptocurrency trading remains overly complex and intimidating for many users, especially beginners.Existing platforms often overwhelm users with technical jargon and cluttered interfaces - leading to poor decision-making and a steep learning curve.

User Personas, Their Googles & Needs

User Flow

Zoomable image

Messaging During Playback

Users can ask questions during playback by tapping a subtle icon. This opens a chat-like input, where the instructor (or an AI guide) can respond later. It keeps the learning/conversation flowing without breaking immersion - a major differentiator from static video platforms.

Accessibility

The platform supports:

  1. Multiple caption sizes and spacing presets (Compact, Large, Low Vision)

  2. Thumb-friendly layout for core controls (play, rewind, message, subtitles)

  3. Quick toggles for speed and quality (available via intuitive overlay on tap)

  4. Clear text hierarchy and scalable UI elements

  5. Partially optimised for one-hand use

  6. Screen reader-friendly designed for minimal cognitive load

Outcomes & Impact

Outcomes & Impact

+40% completion rate vs. passive video platforms
1.8x better retention in accessibility-enabled sessions

+40% completion rate vs. passive video platforms

1.8x better retention in accessibility-enabled sessions

users completed 92% of the quizzes they started
47% of wrong answers triggered rewatches - validating feedback design

65% of users use the message feature during the lessons
videos with quizzes saw 2x higher completion rates compared to videos without

What's Next?

1.

1.

Creator Tools to upload lessons, create quizzes, and use templates

Creator Tools to upload lessons, create quizzes, and use templates

2.

2.

Forkable story paths for narrative-based creators

Forkable story paths for narrative-based creators

3.

3.

Real-time AI chat assistance
during complex lessons

Real-time AI chat assistance
during complex lessons

Final Takeaway

In an era defined by short-form media,
limited attention spans and accelerated learning, adaptability is key.
Designed for high-engagement learning,
this gamified player goes beyond simple content delivery - it activates mind.

In an era defined by short-form media, limited attention spans and accelerated learning,
adaptability is key.
Designed for high-engagement learning,
this gamified player goes beyond simple content delivery - it activates mind.

In an era defined by short-form media, limited attention spans and accelerated learning,
adaptability is key.
Designed for high-engagement learning,
this gamified player goes beyond simple content delivery - it activates mind.

Video Player for Learing and Storytelling

Client

iris.la

Year

2024

Services

Digital Product Design

Mobile App Design

Prototyping

In an age where attention spans are short and video is the dominant medium, we built a gamified mobile video player that transforms passive watching into interactive learning.
Originally designed for education, the platform evolved into a universal, creator-first storytelling player where users engage
through quizzes, chat, and accessible controls.

Studies show active recall improves retention by 70% vs. passive watching

The Problem

We’re living in a clip-thinking era - people consume information fast, in bursts, and primarily through video. But video players haven't evolved much: they're linear, passive, and offer no meaningful way to engage or measure understanding.

Creators - from educators to storytellers - needed a tool that keeps users engaged, gives feedback, allows for interaction, and makes even 2-minute clips feel meaningful.

I led UX for this transformation - from niche tool to scalable learning infrastructure - resulting in 40% higher completion and strong user retention.

Accessibility

To turn passive video consumption into active engagement, we implemented timed, context-aware quizzes directly within the video experience. Rather than pulling users out of the flow, these interactions appear naturally at key moments - reinforcing comprehension and prompting reflection without feeling disruptive.

Core UX Innovations

Context On-tap Menu

Quiz + Interaction Layer

Quiz + Interaction Layer

Users can ask questions during playback by tapping a subtle icon. This opens a chat-like input, where the instructor (or an AI guide) can respond later. It keeps the learning/conversation flowing without breaking immersion - a major differentiator from static video platforms.

Why we did this?

The platform supports:

In an era defined by short-form media, limited attention spans and accelerated learning,
adaptability is key.
Designed for high-engagement learning,
this gamified player goes beyond simple content delivery - it activates mind.

+40% completion rate vs. passive video platforms

1.8x better retention in accessibility-enabled sessions

users completed 92% of the quizzes they started

65% of users use the message feature during the lessons

47% of incorrect answers triggered rewatches - validating feedback design

videos with quizzes saw 2x higher completion rates compared to videos without

Core UX Innovations

Outcomes & Impact

  1. Multiple caption sizes and spacing presets (Compact, Large, Low Vision)

  2. Thumb-friendly layout for core controls (play, rewind, message, subtitles)

  3. Quick toggles for speed and quality (available via intuitive overlay on tap)

  4. Clear text hierarchy and scalable UI elements

  5. Partially optimised for one-hand use

  6. Fully operable with screen readers and designed for minimal cognitive load

Interactive moments break up long content into digestible, rewarding pieces

It transforms video to dialogue - instead of just watching, learners can actively participate.

What's next?

1.

Open Creator Tools to let anyone upload lessons, create quizzes, and use templates

2.

Forkable story paths for narrative-based creators

3.

Real-time AI chat assistance
during complex lessons

Final Takeaway