Commission‑free crypto trading platform
Company
Ledger (freelance contract)
Year
2023
Area of focus
User Research
Digital Product Design
UI Design
A commission-free crypto trading app for people who are new to investing: buy, sell, swap, stake and track a portfolio in one place.
My role. A freelance contract before Iris, where I was the only product designer. A UX researcher ran 36 user interviews; I turned them into key findings and a persona, then designed the user flow, the information architecture and the UI. Product requirements came from the client.
The Problem
Crypto trading feels complex and risky to beginners. The job was to make it simpler without hiding what matters: fees, risk and where the money goes.
Typeface & Color
DM Sans
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
Brand Colors
Primary
#77E8CA
Text Link
#78CFDC
Secondary
#6B7BDE
Sales
#A262C5
Lilith
#DD9DFF
Grayscale
#141414
Black
Gray‑100
#1B1A1A
Gray‑80
#2F2D2D
Gray‑60
#81888F
Gray‑40
#DDDADF
Gray‑20
#F0EEF7
Indicators
Bullish Green
#0FF450
Bearish Red
#D60808
App Logo
Ledger
User Flow
User Flow
Click on the screen image to see details
Meet The Users
Account Creation
Staking
App Logo
Sign-up comes first. Each screen asks for one thing: “Legal name”, for example, is its own step. The complexity is still there, just in sequence. Illustrations and automated ID checks keep it moving.
Sign-up comes first. Each screen asks for one thing: “Legal name”, for example, is its own step. The complexity is still there, just in sequence. Illustrations and automated ID checks keep it moving.
Sign-up comes first. Each screen asks for one thing: “Legal name”, for example, is its own step. The complexity is still there, just in sequence. Illustrations and automated ID checks keep it moving.
Tracking Portfolio
User Flow
Buy, sell, swap and stake all sit on the asset details screen, and fees are shown before the user confirms.
When designing this crypto portfolio dashboard, my goal was to balance data density with emotional impact. Users start with a clear snapshot of their total asset value, highlighted gains or losses for the day, and a simple reassurance that they’re “in the green” or “in the red.”
From there, users can dive deeper: interactive charts let them scrub through real‑time performance, compare across timeframes, and switch between different assets.
When designing this crypto portfolio dashboard, my goal was to balance data density with emotional impact. Users start with a clear snapshot of their total asset value, highlighted gains or losses for the day, and a simple reassurance that they’re “in the green” or “in the red.”
From there, users can dive deeper: interactive charts let them scrub through real‑time performance, compare across timeframes, and switch between different assets.
Meet the Users
Account Creation
Buy, sell, swap and stake all sit on the asset details screen, and fees are shown before the user confirms.
Tracking Portfolio
When designing this crypto portfolio dashboard, my goal was to balance data density with emotional impact. Users start with a clear snapshot of their total asset value, highlighted gains or losses for the day, and a simple reassurance that they’re “in the green” or “in the red.”
From there, users can dive deeper: interactive charts let them scrub through real‑time performance, compare across timeframes, and switch between different assets.
Staking
For many first‑time investors, “staking” feels abstract and intimidating. People hear about rewards but worry about risk, lock‑ups, or losing access to their funds. My design challenge was to make staking feel approachable, safe, and flexible.
On the first screen, users are welcomed with a clear, reassuring introduction: earn ETH by helping secure the Ethereum network. Instead of overwhelming them with technical jargon, the screen focuses on three core benefits.
Illustrations and celebratory visual accents soften what is usually a finance‑heavy, intimidating topic, giving the experience a more human and optimistic tone.
For many first‑time investors, “staking” feels abstract and intimidating. People hear about rewards but worry about risk, lock‑ups, or losing access to their funds. My design challenge was to make staking feel approachable, safe, and flexible.
On the first screen, users are welcomed with a clear, reassuring introduction: earn ETH by helping secure the Ethereum network. Instead of overwhelming them with technical jargon, the screen focuses on three core benefits.
Illustrations and celebratory visual accents soften what is usually a finance‑heavy, intimidating topic, giving the experience a more human and optimistic tone.
Once reassured, users land on the “Get Started” screen, where available funds are clearly shown, making the next step frictionless. This progression reduces decision anxiety and reframes staking from a risky gamble into an easy, flexible way to earn crypto.
The outcome: the staking flow shipped with the app, giving first‑time investors a guided path from "what is staking?" to their first stake. Success is measured by staking opt‑in among new users and drop‑off between the intro and "Get Started" screens.
For many first‑time investors, “staking” feels abstract and intimidating. People hear about rewards but worry about risk, lock‑ups, or losing access to their funds. My design challenge was to make staking feel approachable, safe, and flexible.
On the first screen, users are welcomed with a clear, reassuring introduction: earn ETH by helping secure the Ethereum network. Instead of overwhelming them with technical jargon, the screen focuses on three core benefits.
Illustrations and celebratory visual accents soften what is usually a finance‑heavy, intimidating topic, giving the experience a more human and optimistic tone.
Once reassured, users land on the “Get Started” screen, where available funds are clearly shown, making the next step frictionless. This progression reduces decision anxiety and reframes staking from a risky gamble into an easy, flexible way to earn crypto.
The outcome: the staking flow shipped with the app, giving first‑time investors a guided path from "what is staking?" to their first stake. Success is measured by staking opt‑in among new users and drop‑off between the intro and "Get Started" screens.
Buy Crypto
Once reassured, users land on the “Get Started” screen, where available funds are clearly shown, making the next step frictionless. This progression reduces decision anxiety and reframes staking from a risky gamble into an easy, flexible way to earn crypto.
The outcome: the staking flow shipped with the app, giving first‑time investors a guided path from "what is staking?" to their first stake. Success is measured by staking opt‑in among new users and drop‑off between the intro and "Get Started" screens.
Staking
Buy Crypto
Tracking Portfolio
Buy Crypyo
Buy, sell, swap and stake all sit on the asset details screen, and fees are shown before the user confirms.
More Screens
More Screens
More Screens
Ledger
Ledger
Commission‑free crypto trading platform
Company
Ledger (freelance contract)
Year
2023
Area of focus
User Research
Digital Product Design
UI Design
A commission-free crypto trading app for people who are new to investing: buy, sell, swap, stake and track a portfolio in one place.
My role. A freelance contract before Iris, where I was the only product designer. A UX researcher ran 36 user interviews; I turned them into key findings and a persona, then designed the user flow, the information architecture and the UI. Product requirements came from the client.
The Problem
Crypto trading feels complex and risky to beginners. The job was to make it simpler without hiding what matters: fees, risk and where the money goes.
Typeface & Color
DM Sans
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
Brand Colors
Primary
#77E8CA
Text Link
#78CFDC
Secondary
#6B7BDE
Sales
#A262C5
Lilith
#DD9DFF
Grayscale
#141414
Black
Gray‑100
#1B1A1A
Gray‑80
#2F2D2D
Gray‑60
#81888F
Gray‑40
#DDDADF
Gray‑20
#F0EEF7
Indicators
Bullish Green
#0FF450
Bearish Red
#D60808
